Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDirect Marketing of Consumer Insurance to Bank Customers (Book Review).AuthorsGasich, AnthonyAbstractReviews the book "Direct Marketing of Consumer Insurance to Bank Customers," by Ken L. Williams.SubjectsDIRECT Marketing of Consumer Insurance to Bank Customers (Book); WILLIAMS, Ken L.; INSURANCE marketing; NONFICTIONPublicationJournal of Risk & Insurance, 1988, Vol 55, Issue 2, p398ISSN0022-4367Publication typeBook ReviewDOI10.2307/253339