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- Title
SAVINGS BANK LIFE INSURANCE PRICES AND MARKET SHARES.
- Authors
Belth, Joseph M.
- Abstract
The purpose of this article is to present some figures that illustrate (1) the price relationship between savings hank life insurance (SBLI) and some of the major life insurance companies that operate through agents, and (2) the extent to which SBLI has penetrated the market for individual life insurance. The results suggest that the prices of SBLI are low relative to the prices charged by major life insurance companies for comparable coverage. The price figures for the SBLI policies studied were lower than the corresponding figures for all (in one array) or almost all (in another array) of the fifteen major agency companies' policies studied. The results also suggest that both Massachusetts SBLI and New York SBLI are very successful in marketing individual life insurance, and that Connecticut SBLI's relative lack of progress may stem from the particularly restrictive policy limit under which it has been forced to operate.
- Subjects
SAVINGS bank life insurance; LIFE insurance; MARKET share; INSURANCE rates; PRICES; SAVINGS banks; LIFE insurance companies; MARKETING
- Publication
Journal of Risk & Insurance, 1971, Vol 38, Issue 2, p193
- ISSN
0022-4367
- Publication type
Article
- DOI
10.2307/251491