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- Title
Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
- Authors
Jalleh, Geoffrey; Anwar‐McHenry, Julia; Donovan, Robert J.; Laws, Amberlee
- Abstract
Issue addressed: A primary aim of the pilot phase of the Act-Belong-Commit mental health promotion campaign was to form partnerships with community organisations. As a component of the broader campaign strategy, collaborating organisations promoted their activities under the Act-Belong-Commit banner in exchange for resources, promotional opportunities and capacity building in event management and funding. Methods: The impact of the Act-Belong-Commit campaign on the capacity and activities of collaborating organisations during the pilot phase was evaluated using self-completed mail surveys in 2006 and 2008. Results: Collaboration with the campaign had a positive impact on community organisations' capacity, including staff expertise, media publicity and funding applications. Collaborating organisations had strong positive perceptions of Act-Belong-Commit officers and all expressed a willingness to collaborate in future events and activities. Conclusions: The partnership model used during the pilot phase of the Act-Belong-Commit campaign was successful in creating mutually beneficial exchanges with collaborating organisations. So what? Community partnerships are necessary for the effective delivery of mental health promotion campaigns at a local level. Successful partnerships involve the provision of real and valuable benefits to collaborating organisations in return for their cooperation in promoting health messages.
- Subjects
HEALTH promotion; MENTAL health services; COMMUNITY organization; COMMUNITY life; BUSINESS partnerships; COOPERATION
- Publication
Health Promotion Journal of Australia, 2013, Vol 24, Issue 1, p44
- ISSN
1036-1073
- Publication type
Article
- DOI
10.1071/HE12909