Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleIs it LUV or a good business decision? A comprehensive study of Southwest Airlines' acquisition of AirTran.AuthorsLee, Allissa A.; Simkins, Betty J.; Treanor, Stephen D.SubjectsSOUTHWEST Airlines Co.; ALASKA Air Group Inc.; RATIO analysis; BUSINESS forecasting; FLIGHT training; SENIOR leadership teams; FINANCIAL leverage; LONG-term debt; BANKRUPTCY reorganization; VALUATIONPublicationJournal of Financial Education, 2020, Vol 46, Issue 1, p141ISSN0093-3961Publication typeArticle