Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHow gifts improve customer goodwill.AuthorsCooper, Marjorie J.AbstractExamines the impact of gift giving in creating goodwill among customers. Use of thank-you letters; Promotional products; Timing and delivery.SubjectsGOODWILL (Commerce); CUSTOMER relationsPublicationBaylor Business Review, 1993, Vol 11, Issue 2, p13ISSN0739-1072Publication typeArticle