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- Title
Potential Business Applications of Quick Response (QR) Codes.
- Authors
Bashir, Irfan; Naik, J. Rama Krishna; Madhavaiah, C.
- Abstract
Technology is transforming the way people interact. Millions of people are impacted by advances in technology. Business organizations gain competitive advantage by early adoption of technology. Technology adoption posits many advantages to organizations and people, who use them, such as, reducing costs, availability, timelessness, usefulness and ease of use. At the end of every decade, a new technology has thrust us into the next era. Quick Response (QR) code radically ousted the bar code era. QR code is a classic example of technology advancement, which transformed the way consumers interact with sellers and service providers. Internet-enabled mobile phones have become an increasingly popular platform for use of quick response codes. These small codes are changing the way we interact with products whether it is with magazines, books, advertisements, signage or even disposable cups at fast-food restaurants. The QR codes changed how the contents are created and delivered to users. The present paper is an attempt to examine the applications of quick response codes in different industries and the paper also presents the limitations of using quick response codes and provides future direction of research.
- Subjects
TWO-dimensional bar codes; COMMERCIAL products; BAR codes; COST control; COMPETITIVE advantage in business; CELL phones
- Publication
Prajnān, 2013, Vol 41, Issue 4, p353
- ISSN
0970-8448
- Publication type
Article