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- Title
Male and female communication, leadership styles and the position of women in public relations.
- Authors
Tench, Ralph; Topić, Martina; Moreno, Angeles
- Abstract
This article discusses results of the largest European survey among communication and public relations (PR) practitioners regarding the position of women in the industry. The survey was conducted online among communication and PR practitioners from 42 European countries. Using communication theories on differences in communication styles among men and women, we present and discuss results on managerial skills, differences in the communication styles and traditional views on differences between men and women in PR. The results suggest differences in communication styles among male and female practitioners, where women prefer non-personal communication methods while men prefer more personal forms of communication. The results thus go directly against data showing that women prefer intimacy and building relationships and against the frequently stated arguments for differentiated approaches to communication styles.
- Subjects
INTERPERSONAL communication in men; LEADERSHIP; WOMEN executives; PUBLIC relations; GENDER differences (Psychology); COMMUNICATION styles
- Publication
Interactions: Studies in Communication & Culture, 2017, Vol 8, Issue 2/3, p231
- ISSN
1757-2681
- Publication type
Article
- DOI
10.1386/iscc.8.2-3.231_1