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- Title
Smart textiles perspective for the Romanian fashion industry.
- Authors
ORZAN, CRISTIAN MIHAI; ZARA, IULIA-ADINA; FLORESCU, MARGARETA STELA; ORZAN, OLGUŢA ANCA
- Abstract
Fashion companies started to use advanced technologies for their new collections to grow their business. Smart textiles add value and differentiate products on the market. The application possibilities of smart textiles are often limited only by our creativity and imagination. But for the most part, modern wearables represent a narrow niche market. We interviewed twelve managers from different Romanian fashion brands. This research paper aims to show which is the opinion of Romanian fashion managers about smart textiles and if they have experience within this field. This study sets the ground for future marketing research regarding the potential demand for smart clothing in Romania.
- Subjects
ROMANIA; CLOTHING industry; SMART cities; PRODUCT differentiation; TEXTILE technology; ELECTROTEXTILES; TECHNICAL textiles; ROMANIANS; FUTURES market
- Publication
Industria Textila, 2020, Vol 71, Issue 6, p572
- ISSN
1222-5347
- Publication type
Article
- DOI
10.35530/IT.071.06.202018