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- Title
Género y regulación de la publicidad en el ordenamiento jurídico. La imagen de la mujer.
- Authors
Balaguer, María Luisa
- Abstract
The advertising industry uses woman's body to transmit certain contents that incite/spur consumption. This has an influence/effect in creating stereotypes of woman's image that should be considered by public powers. Our legal system contains an important amount of constantly/permanently ignored rules that require respect for woman's image in the advertising industry. This is due to the difficulties implied on the legal defense of the procedures related to advertising. The lack of an easy and flexible legal procedure, that would allow to obtain effective judicial decisions in a reasonable period of time, enables the defense of woman's rights on a reality basis. To make those rights effective, some measures are being proposed to allow a guarantying and forceful procedure on the defense of woman's personal image inadvertising.
- Subjects
WOMEN in mass media; PUBLICITY (Law); LEGAL status of women; REPUTATION; WOMEN in advertising; WOMEN &; journalism; LABOR laws; WOMEN in the press; WOMEN'S rights; ETHICS
- Publication
Revista Latina de Comunicación Social, 2008, Issue 63, p382
- ISSN
1138-5820
- Publication type
Article
- DOI
10.4185/rlcs-63-2008-775-382-391