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- Title
USING THE SIX PRINCIPLES OF INFLUENCE TO INCREASE STUDENT INVOLVEMENT IN PROFESSIONAL ORGANIZATIONS:A RELATIONSHIP MARKETING APPROACH.
- Authors
Clark, W. Randy; Kemp, Katie J.
- Abstract
As professors we provide students the knowledge and tools in the classroom necessary to pursue effective careers. However, learning can be enhanced by active student participation in extra-curricular activities. In particular, University professional organizations can provide enormous experiential learning opportunities for students. Although there are a number of benefits of organizational participation, the numbers of students that participate are low. This article discusses the use of relational marketing theory and Cialdini's six principles of influence as a framework to increase organizational membership participation.
- Subjects
PROFESSIONAL associations; COLLEGE teachers; STUDENT participation; RELATIONSHIP marketing; STUDENT activities; EXPERIENTIAL learning
- Publication
Journal for Advancement of Marketing Education, 2008, Vol 12, p43
- ISSN
2326-3296
- Publication type
Article