Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing Financial Service: A Strategic Vision.AuthorsGustavson, Sandra G.; Jordan, Carol A.AbstractReviews the book 'Marketing Financial Services: A Strategic Vision,' by James H. Donnelly.SubjectsMARKETING Financial Services: A Strategic Vision (Book); DONNELLY, James; FINANCIAL services industry; NONFICTIONPublicationJournal of Risk & Insurance, 1985, Vol 52, Issue 4, p758ISSN0022-4367Publication typeBook Review