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- Title
IN-STORE DISPLAY, PRODUCT QUALITY, AND PRICE DISCOUNTS ON IMPULSE BUYING DECISIONS AT THE INDAH BORDIR SIDOARJO STORE.
- Authors
Rahmania, Rizki Dwi; Indayani, Lilik; Oetarjo
- Abstract
This study aims to identify and prove the effect of in-store displays, product quality, and price discounts on impulse buying decisions at the Indah Embroidery store in Sidoarjo. The research was conducted using a quantitative approach, with a sample of 100 respondents, namely consumers at the Indah Embroidery shop who live in Sidoarjo with ages 18-45 years. Data collection was carried out using a questionnaire and analyzed with multiple linear regression analysis using the SPSS program. The results showed that in-store displays, product quality, and price discounts proved to have a significant effect on impulsive buying at the Indah Embroidery shop in Sidoarjo.
- Subjects
INDONESIA; POINT-of-sale advertising; PRODUCT quality; DISCOUNT prices; IMPULSE buying; EMBROIDERY
- Publication
Jurnal Indonesia Sosial Teknologi, 2023, Vol 4, Issue 10, p1761
- ISSN
2723-6609
- Publication type
Article
- DOI
10.59141/jist.v4i10.761