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- Title
APRENDIENDO A APRENDER EN LA UNIVERSIDAD: Una experiencia en marketing utilizando el TAM.
- Authors
GONZÁLEZ-GASCÓN, ELENA
- Abstract
Learning to learn (LtL) competence is key to success in today's society. A student with the LtL competence is one who promotes their self-learning. The Technology Acceptance Model (TAM) is used to understand the decision to adopt a new technology that accompanies a methodological change. The aim is to find out whether university students adopt self-learning as a learning strategy and if the TAM is valid when considering the LtL competence. The results indicate that methodologies should be designed to promote LtL among students, that the TAM is valid for LtL and, that the enjoyment construct is particularly relevant.
- Publication
TECHNO Review, 2022, Vol 12, Issue 3, p1
- ISSN
2695-9933
- Publication type
Article
- DOI
10.37467/revtechno.v11.4416