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- Title
Estudio de caso sobre la admisibilidad del aguacate Hass colombiano en el mercado estadounidense: oportunidades en el Este de Asia.
- Authors
Díaz Vasquez, Juan Carlos; Ardila López, Carolina; Guerra Aranguren, Maria Alexandra
- Abstract
This case study describes the events, circumstances, and actors involved in the official certification of Colombian Hass avocado for exportation to the US market. The research presents the characteristics of the global Hass avocado market and the challenges Colombia faces in order to comply with North American regulations regarding admissibility and importation of fruits into its territory; finally, it discusses the opportunities for this product in the East Asian markets. This article is the product of a joint academic analysis in the areas of international business and foreign trade. The structure of the article follows the writing characteristics of case studies for class analysis.
- Subjects
COLOMBIA; EAST Asia; INTERNATIONAL trade; AVOCADO; INTERNATIONAL business enterprises; FRUIT; CASE studies
- Publication
Online Journal Mundo Asia Pacífico, 2019, Vol 8, Issue 14, p5
- ISSN
2344-8172
- Publication type
Article
- DOI
10.17230//map.v8.i14.01