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- Title
Banka Promosyonlarının Vergi Mevzuatı Açısından Değerlendirilmesi.
- Authors
IŞIK, Hayriye
- Abstract
Promotion is a concept associated with all activities involving the promotion of a product, brand or service. The Turkish equivalent of this word of French origin is encouragement. In today's economy, where competition is accelerating, many institutions in every sector use many promotional tools to increase their product sales, increase customer satisfaction, and reach potential customers. Recently, the first meaning of the word promotion in the minds has been bank promotions. Bank promotions, which we know as additional payments reflected in wages and salaries, have become a matter of curiosity and interest for many employees and retired people. Whether it is in the form of monthly payments or in the form of cash payments, there are questions and expectations such as what the amount of the promotion will be, which bank will give how much promotion, and which bank the institution will reach an agreement with. Another question mark in this regard is whether bank promotions will be taxable. Since the promotion is an additional income related to wages or salary, will we pay tax for it as well? In this study, the situation of promotion against taxes is discussed within the framework of legal regulations.
- Subjects
WAGES; ETYMOLOGY; RETIREES; SALES promotion; SEMANTICS; CUSTOMER satisfaction
- Publication
Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2022, Vol 8, Issue 4, p108
- ISSN
2149-9314
- Publication type
Article