We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
5.0 REGULATION OF UNFAIR COMPETITION.
- Authors
Werner, Ray O.; Cohen, Dorothy
- Abstract
The article presents legal developments in marketing with particular focus given to the regulation of unfair competition. One of the developments describes the findings by U.S. Federal Trade Commission Administrative Law Judge Montgomery K. Hyun that an advertisement from the R. J. Reynolds Tobacco Co. Inc. was an editorial advertisement, and as such, is protected by the First Amendment. Another development describes the case of Hu-Friedy Manufacturing Co. Inc. v. Peerless International Inc. This case shows that to prevail in a complaint that a trademark is being used to create a monopoly, the complainant must prove intent to monopolize, specific anticompetitive acts, and a dangerous probability of success in the relevant market.
- Subjects
UNITED States; COMMERCIAL law; R.J. Reynolds Tobacco Co.; HU-Friedy Mfg. Co. LLC; HYUN, Montgomery K.; UNITED States. Federal Trade Commission; PEERLESS International Inc.; ADVERTISING; FREEDOM of speech; TRADEMARKS; MONOPOLISTIC competition; RESTRAINT of trade
- Publication
Journal of Marketing, 1987, Vol 51, Issue 3, p120
- ISSN
0022-2429
- Publication type
Article