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- Title
REGULATION OF PRODUCT CHARACTERISTICS.
- Authors
Werner, Ray O.; Katz, Benjamin J.
- Abstract
The article presents legal developments in marketing regarding the regulation of product characteristics, including product quality and safety standards, packaging and labeling, credit terms and conditions of sale. A case involving Plaskolite, Inc. discusses United States Federal Trade Commission (FTC) regulations pertaining to product testing and advertising claims. A case involving Pacific Coast Manufacturing Co. Inc. and FTC regulations of home insulation products. A case involving Consumer Finance Corp. discusses debt collection practices as regulated by the FTC.
- Subjects
UNITED States; MARKETING laws; TRADE regulation; PRODUCT quality laws; COLLECTION laws; PLASKOLITE Inc.; PACIFIC Coast Manufacturing Co.; CONSUMER Finance Corp.; UNITED States. Federal Trade Commission
- Publication
Journal of Marketing, 1984, Vol 48, Issue 1, p120
- ISSN
0022-2429
- Publication type
Article