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- Title
NUTRACEUTICALS - AN ILLUSIVE POT OF GOLD AT RAINBOW END?
- Authors
Sanghavi, R. K.
- Abstract
The article discusses that the nutraceuticals market in India has penetrated just above 10% at all India level it is albeit 3.5 times bigger in Urban versus Rural India. Topics discussed include the Indian Nutraceutical Market, like global, is to touch 7% of the Pharmaceutical Market the need is to increase penetration to 15% at all-country level; and the market was ignited in the first decade of 21st century when the Pharmaceutical Companies mass-scaled forayed into nutraceutical.
- Subjects
FUNCTIONAL foods; VITAMIN B12; GRAPE seed extract; RAINBOWS
- Publication
Indian Drugs, 2021, Vol 58, Issue 3, p5
- ISSN
0019-462X
- Publication type
Article
- DOI
10.53879/id.58.03.p0005