We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
A CONFIGURAÇÃO DAS IMAGENS DOS GESTORES SOBRE O CONCEITO DE ESTRATÉGIA.
- Authors
Milan, Gabriel Sperandio; De Toni, Deonir
- Abstract
The form as the managers defines and implements strategies also depends on the images that they have about the strategy concept. Thus, this work has as objective to identify the strategy images in the managers' perception. One understands that the images are organized as a net of meanings or projects associates and organized around some central elements that they are socially accepted and shared. The identification of the mental images that the managers have regarding strategy is excellent to deep the understanding of the organizational practical adopted in one determined surrounding competitive environment. From the five dimensions proposals for Mintzberg (1987) and of the Method of Image Configuration (MCI), it was looked to identify, in a sample of 46 managers, which its collective strategy image.
- Subjects
MANAGEMENT; SENSORY perception; BUSINESS planning; EXECUTIVES; WORK environment
- Publication
RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2008, Vol 9, Issue 6, p102
- ISSN
1518-6776
- Publication type
Article
- DOI
10.1590/S1678-69712008000600006