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- Title
O COMPORTAMENTO DO CONSUMIDOR DO SETOR FARMACÊUTICO DIANTE DA DEMANDA NÃO ATENDIDA -- IMPLICAÇÕES PARA A CADEIA DE SUPRIMENTOS.
- Authors
Gouvêa, Maria Aparecida; De Biazzi, Monica Rottmann
- Abstract
This paper analyses the behavior of consumers of a drugstore when they do not find the desired product. The objective of this study is evaluating consumer behavior, considering their importance as the final element of the supply chain. Consumer behavior definitely affects supply chain management, since it influences the decision making of the organizations that form this chain. Knowing the real chain element's behavior, including the final consumer, brings many advantages - better understanding of especially important chain links, better management of production capacity, more efficient inventory policies and ability to focus at long-term perspective. A perceptual map associating consumer decisions and their characteristics was obtained by the statistical technique multiple correspondence analysis. This analysis allowed better understanding of consumer's behavior of the drugstore in study.
- Subjects
CONSUMER attitudes; DRUGSTORES; SUPPLY chain management; INDUSTRIAL capacity; INVENTORY control
- Publication
RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, Vol 8, Issue 1, p12
- ISSN
1518-6776
- Publication type
Article
- DOI
10.1590/1678-69712007/administracao.v8n1p12-30