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- Title
THE USE OF MARKETING TOOLS TO INCREASE PARTICIPATION IN WORKSITE WELLNESS PROGRAMS.
- Authors
Healey, Bernard J.; Marchese, Marc
- Abstract
Because of the rapidly rising costs of health insurance a health survey was developed and administered to employees in a manufacturing operation in Luzerne County, Pennsylvania in January 2003 to identify high-risk health behaviors practiced by employees of this business. The survey was distributed to eight hundred employees; the number of returned surveys was 406, a response rate of fifty-one percent. As a result of this survey the employer and employees have initiated a number of health-related activities to improve employee health status over the last two years. These activities can be summarized as intervention, informational, development of employee health advocates, insurance review, health surveys, lobbying, and utilization review. Participation in the newly developed health programs has been quite low. There is now an attempt to market the employees about the value of these attempts to produce better health for them and their family members. These tools include a voice narrated web site which has the major health problems discovered by the survey and potential solutions to these problems. Several employees are also being trained in disease prevention, motivational techniques and health care marketing skills needed to motivate employees and answer their health-related questions.
- Subjects
LUZERNE County (Pa.); PENNSYLVANIA; EMPLOYEE health promotion; HEALTH promotion; HEALTH surveys; MARKETING; PARTICIPATION
- Publication
Academy of Health Care Management Journal, 2006, Vol 2, p75
- ISSN
1559-7628
- Publication type
Article