Reviews selected articles and books on business. 'Making Your Marketing Strategy Work,' by Thomas V. Bonoma, published in the March-April 1984 issue of the 'Harvard Business Review'; 'Big Profits for Small Companies: A Manager's Guide,' by Steven D. Popell; 'Public Personnel Administration: A Values Perspective,' by Robert H. Elliott; 'Creating Effective Manuals,' by Jean d'Agenais and John Carruthers.