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- Title
沉浸体验式阅读推广活动品牌的建设实践与思考 —以中国科学技术大学图书馆为例.
- Authors
冯 梅; 丁菁梅; 李 琛; 宁 劲
- Abstract
Deepening reading service and boosting reading promotion has become the main business content for university libraries. Taking the example of the flow experiential reading promotion activities of “Room Escape” for the library of University of Science and Technology of China, the article shares the process, feelings and experiences of the whole activity from the brand construction orientation, unique service form, strategy implementation characteristic and so on, hoping to make a contribution to the development for the university library reading promotion business.
- Publication
Journal of Academic Library & Information Science, 2023, Vol 41, Issue 1, p25
- ISSN
1006-1525
- Publication type
Article