Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePatients Are New Focus For U.K. Marketers.AuthorsRead, KevinAbstractA letter to the editor is presented in response to the article "Uniformed Choice," by Mark Gabbott and Gillian Hogg from the Fall 1994 issue.SubjectsUNITED Kingdom; LETTERS to the editor; PUBLIC healthPublicationJournal of Health Care Marketing, 1994, Vol 14, Issue 4, p8ISSN0737-3252Publication typeLetter