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- Title
HOSPITAL BENEFIT SEGMENTATION.
- Authors
Finn, David W.; Lamb Jr., Charles W.
- Abstract
Market segmentation is an important topic to both health care practitioners and researchers. The authors explore the relative importance that health care consumers attach to various benefits available in a major metropolitan area hospital. The purposes of the study are to test, and provide data to illustrate, the efficacy of one approach to hospital benefit segmentation analysis.
- Subjects
HOSPITALS; MEDICAL care; MARKET segmentation; MEDICAL personnel; MARKETING strategy; CONSUMER behavior; BUSINESS management of hospitals; BENEFIT segmentation; TARGET marketing; CONSUMER attitudes; MARKETING
- Publication
Journal of Health Care Marketing, 1986, Vol 6, Issue 4, p26
- ISSN
0737-3252
- Publication type
Article