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- Title
ROLE OF REFERENT SELECTION IN PRIMARY CARE PROVIDER CHOICE AND SATISFACTION.
- Authors
Sullivan, Gary L.
- Abstract
This study reports the results of a large scale mail survey designed to identify and assess the sources of influence used in choosing primary medical care providers. Distinctive referent utilization patterns were identified for particular demographically defined market segments. Additionally, patient satisfaction with primary care providers was shown to be related to referent selection preferences.
- Subjects
PRIMARY care; MARKET segmentation; PATIENT satisfaction; MEDICAL care use; HEALTH services administration; MAIL surveys; GENERALIZABILITY theory; DEMOGRAPHIC characteristics; CUSTOMER satisfaction; SOCIAL groups
- Publication
Journal of Health Care Marketing, 1984, Vol 4, Issue 3, p27
- ISSN
0737-3252
- Publication type
Article