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- Title
Part 1: The Determination of Web Credibility: A Thematic Analysis of Web User's Judgments.
- Authors
Dochterman, MarkA.; Stamp, GlenH.
- Abstract
This research explored how web users make credibility judgments of web sites. Three focus groups each examined three web sites and were questioned regarding their judgments of each site's credibility. 629 comments were generated by the three focus groups. Each comment was coded into 12 categories representing the factors impacting web credibility judgments: authority, page layout, site motive, URL, crosscheckability, user motive, content, date, professionalism, site familiarity, process, and personal beliefs. Each factor is discussed in terms of its relevance pertaining to web credibility.
- Subjects
COMPUTER user attitudes; SOCIAL aspects of websites; RESEARCH on Internet users; JUDGMENT (Psychology); INTERNET content
- Publication
Qualitative Research Reports in Communication, 2010, Vol 11, Issue 1, p37
- ISSN
1745-9435
- Publication type
Article
- DOI
10.1080/17459430903514791