Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Social Judgment-Involvement Approach to Attitude And Attitude Change.AuthorsNebergall, Roger E.AbstractFocuses on the social judgment-involvement approach to attitude and attitude change. Study of speechmaking; Importance of the audience in the formulations of rhetorical theory; Concept of attitudes.SubjectsRHETORIC; AUTHORSHIP; LITERARY style; SPEECHES, addresses, etc.; ATTITUDE (Psychology)PublicationWestern Speech, 1966, Vol 30, Issue 4, p209ISSN0043-4205Publication typeArticle