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- Title
ATTORNEY ADVERTISING: A CONSUMER PERSPECTIVE.
- Authors
Smith, Robert E.; Meyer, Tiffany S.
- Abstract
Supreme Court decisions that have established the consumers right to receive commercial speech are reviewed, followed by survey results showing substantial discrepancies between the attorney selection criteria that consumers rate important and those actually used. The ability of professional advertising to reduce this information gap is then discussed.
- Subjects
UNITED States; MARKETING of legal services; NONPRODUCT advertising; CUSTOMER satisfaction; AMERICAN law; CIVIL rights; UNITED States. Supreme Court; ADVERTISING laws; TRADE regulation; LAWYERS; ADVERTISING; PUBLIC relations
- Publication
Journal of Marketing, 1980, Vol 44, Issue 2, p56
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298004400207