Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETING IN THE CANADIAN ENVIRONMENT.AuthorsVoudouris, John N.AbstractThe article presents a review of the book "Marketing in the Canadian Environment," by Bruce E. Mallen, V. Kirpalani, and G. Lane.SubjectsMARKETING in the Canadian Environment (Book); LANE, G.; MALLEN, Bruce E.; KIRPALANI, V.; MARKETING education; NONFICTIONPublicationJournal of Marketing, 1974, Vol 38, Issue 2, p106ISSN0022-2429Publication typeBook ReviewDOI10.2307/1250209