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- Title
The Growing Responsibilities of Marketing.
- Authors
Lavidge, Robert J.
- Abstract
The impact of marketing on society is increasing as marketing becomes broader in function and scope. The social responsibilities of marketing practitioners and educators are also expanding. These responsibilities and related dangers and opportunities for service to society during the next decade are discussed in this article.
- Subjects
MARKETING &; society; SOCIAL responsibility of business; INDUSTRIAL sociology research; INDUSTRIAL management &; society; INDUSTRIES &; society; CONSUMERISM; BUSINESS education; SOCIAL justice; BUSINESS forecasting; STRATEGIC planning; BUSINESS planning -- Environmental aspects; ETHICS; EDUCATION &; society
- Publication
Journal of Marketing, 1970, Vol 34, Issue 1, p25
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250291