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- Title
A Model For Ethics in Marketing.
- Authors
Bartels, Robert
- Abstract
Is a given marketing action always ethical, never ethical, or ethical relative to time, place, and circumstances? Upon what logical bases can a marketer determine what is "right" for him to do, not only in domestic but also in international business? This article presents a schematic plan for analyzing the variables inherent in the ethics of decision-making; and a framework for social and personal ethics is proposed.
- Subjects
BUSINESS ethics education; PROFESSIONAL ethics; MARKETING education; DECISION making; SOCIAL ethics; ETHICS education; INDUSTRIAL procurement; INTERNATIONAL trade; DOMESTIC markets; STANDARDS; SOCIAL marketing; EDUCATION
- Publication
Journal of Marketing, 1967, Vol 31, Issue 1, p20
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1249296