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- Title
Bayesian Decision Theory In Pricing Strategy.
- Authors
Green, Paul E.
- Abstract
Both this article and the preceding one by Harry V. Roberts on "Bayesian Statistics in Marketing" (pp. 1-4) show that Bayesian statistics is a new and potentially powerful tool for systematically working with management judgments. The present article by Paul E. Green shows how this approach can be used in the area of pricing analysis.
- Subjects
BAYESIAN analysis; INDUSTRIAL management research; PRICING; MATHEMATICAL models of decision making; STRATEGIC planning; REVENUE management; MARKETING management; DECISION theory; STATISTICAL decision making; UNCERTAINTY; MANAGEMENT; ECONOMICS
- Publication
Journal of Marketing, 1963, Vol 27, Issue 1, p5
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248574