Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETING RESEARCH: APPLICATIONS, PROCEDURES AND CASES.AuthorsDunn, S. Watson; Leonhard, Dietrich L.AbstractThe article reviews the book "Marketing Research: Applications, Procedures and Cases," by John Alevizos.SubjectsMARKETING Research: Applications, Procedures &; Cases (Book); ALEVIZOS, John; MARKETING research; NONFICTIONPublicationJournal of Marketing, 1959, Vol 24, Issue 2, p120ISSN0022-2429Publication typeBook Review