Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEvaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings: Use of Twitter Metrics as a Case Study.AuthorsNeiger, Brad L.; Thackeray, Rosemary; Burton, Scott H.; Giraud-Carrier, Christophe G.; Fagen, Michael C.PublicationHealth Promotion Practice, 2013, Vol 14, Issue 2, p157ISSN1524-8399Publication typeJournal ArticleDOI10.1177/1524839912469378