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- Title
La economía del producto audiovisual en el mercado de la comunicación.
- Authors
SUBÍAS, MÓNICA HERRERO
- Abstract
From a television economics perspective, this article explores the main changes in the configuration of audiovisual products as public goods and generally free for users. For this purpose, the main consequences of the introduction of direct viewer payment for television will be explored, as well as the distribution of content on the Internet and through mobile devices. Thus, the main economic foundations of the distribution of audiovisual products will be established. Personalization in consumption (time and place) and the possibilities of showing one's preferences, suggest audiovisual products more likely to satisfy individual needs, in a more efficient industry.
- Subjects
DISTRIBUTION of television programs; SUBSCRIPTION television; MOBILE television; STREAMING video &; television; STREAMING media; CUSTOMIZATION
- Publication
Comunicación y Sociedad, 2009, Vol 22, Issue 1, p7
- ISSN
0214-0039
- Publication type
Article