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- Title
Psychographic Profiling for Effective Health Behavior Change Interventions.
- Authors
Hardcastle, Sarah J.; Hagger, Martin S.
- Abstract
The article discusses the importance of customized intervention that will address health behavior modifications. An effective intervention which considers demographic, psychological and ecological factors, is based on the notion that individual patient needs individual care and individuals are assessed based on psychographic segmentation. It references the study on inductively-driven psychographic segmentation by Wills et al.
- Subjects
HEALTH behavior; BEHAVIOR therapy methodology; BEHAVIOR modification; PSYCHOGRAPHICS; PSYCHOLOGY
- Publication
Frontiers in Psychology, 2016, p1
- ISSN
1664-1078
- Publication type
Opinion
- DOI
10.3389/fpsyg.2015.01988