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- Title
E-MARKETPLACES: CANAIS POTENCIALIZADORES DO DESEMPENHO DE VENDAS ON-LINE PARA OS ECOMMERCES.
- Authors
de Arruda Corrêa da SILVA, Nôga Simões; SENRA, Karin Borges; JACOMINO, Gabriela Porfírio; GUARNIERI, Fernanda; de BRITTO, Larissa Ruiz Golemba
- Abstract
The aim of this study is to analyze the sales growth of e-commerces in the e-marketplaces over time. Therefore, the conceptual comprehension of e-marketplaces was used, in order to conduct the theoretical basis of the study, involving its efficacy with regard to e-commerce sales. An exploratory study of quantitative character was carried out from the analysis of secondary data of the Software House Company (fictitious name), responsible for the development of the mhub platform (fictitious name), focused on integration and operation with E-marketplaces of Brazil. The data collected correspond to the monthly information in a period of 28 months (2015-2017), referring to customers (e-commerces) that have their products integrated in various e-marketplaces. It was noted that e-marketplaces business claim to be excellent ways for e-commerces to achieve sales goals as they offer products aligned to the markets. Online markets can attract more buyers to the products as they work with proper market publication, management, sales tracking, as well as bringing the product a greater exposure. To do so, e-commerce business managers can use the e-marketplace in favor of shared goods to expand the market share of their companies. It is also argued that this performance is due to the trust and credibility of the services offered, which are reflected in the good reputation in the physical market, which is remembered by the consumer at the time of purchase online.
- Subjects
BRAZIL; ANONYMS &; pseudonyms; MARKET share; INTERNET sales; INTERNET marketing; DATA analysis
- Publication
Caderno de Administração, 2018, Vol 26, Issue 2, p21
- ISSN
1516-1803
- Publication type
Article
- DOI
10.4025/cadadm.v26i2.43189