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- Title
E-MARKETING: A MODERN APPROACH OF BUSINESS AT THE DOOR OF CONSUMER.
- Authors
JYOTIRAM GAIKWAD, MANOJKUMAR; KATE, PARIKSHITKUMAR HIRALAL
- Abstract
Marketing is backbone of any business environment. With evolution of internet technology, E-marketing becomes necessary for making successful business impact. E-marketing means applications of marketing principles & technologies via electronic media. E-marketing is more advantageous in current business scenario and allows marketers to define their marketing strategies. E-marketing is combination of digital technologies which differentiate your products & services from competitors. E-marketing includes both direct response marketing & indirect marketing elements. E-marketing directs different marketing activities via World Wide Web with aim attracting new opportunities in business and retaining the existing one. Due to technological advancement and increased competition, e-marketing can be term as one of the major shuffle in business strategies. In this, paper author discussed about different e-marketing methodologies and their use in current business scenario. The author finds out that by using different e-marketing methodology, traditional approach of marketing has changed due to the door step service for consumer.
- Subjects
MARKETING; INTERNET marketing; DIRECT marketing; DIRECT e-marketing; INTERNET advertising
- Publication
CLEAR International Journal of Research in Commerce & Management, 2016, Vol 7, Issue 9, p56
- ISSN
2249-4561
- Publication type
Article