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- Title
Lost in Translation—and Transmission: Contrasting Chinese and U.S. Gymnastics Television Coverage in the 2016 Rio Olympic Games.
- Authors
Billings, Andrew; Xu, Qingru; Angelini, James R.; MacArthur, Paul J.
- Abstract
Gymnastics is one of the most popular sports at the Summer Olympics in both the United States and China. This study content analyzes more than 23 hours of Olympic gymnastics at the 2016 Rio Games on NBC and CCTV, examining potential framing differences pertaining to nationality and biological sex. Findings reveal that, in terms of name mentions, NBC favored female and domestic gymnasts, yet CCTV devoted more mentions to male and nondomestic gymnasts. Regarding word-by-word descriptors, multiple significant differences strongly suggest that the two networks depict gymnasts in substantially different manners. Discussions and research directions are also offered.
- Subjects
SPECIAL events television coverage; GYMNASTICS competitions; OLYMPIC Games (31st : 2016 : Rio de Janeiro, Brazil); FRAMES (Social sciences); NATIONAL Broadcasting Co. Inc.; OLYMPIC Games
- Publication
Communication Reports, 2018, Vol 31, Issue 3, p159
- ISSN
0893-4215
- Publication type
Article
- DOI
10.1080/08934215.2018.1434554