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- Title
GOVERNANÇA URBANA EMPREENDEDORISTA E MEGAEVENTOS ESPORTIVOS.
- Authors
Castro, Demian Garcia
- Abstract
This article seeks to understand the relationship between the model of entrepreneurial urban governance, which has one of the main features to make large projects of urban intervention, and the mega-sporting events. In this context, the entrepreneurial urban governance analysis has been developed. Then, the mega-sporting events are presented as a key role in strategy of this governance model and, finally, the article will also present the Olympic Games historical highlighting its transformation into a major brand. Moreover, large companies and the governments of the major cities around the world dispute the Olympic Games as regards to the major brand.
- Subjects
SPORTS events; ENTERTAINMENT events; MUNICIPAL government; OLYMPIC Games; MULTI-sport tournaments
- Publication
Geo UERJ, 2013, Vol 2, Issue 23, p37
- ISSN
1415-7543
- Publication type
Article
- DOI
10.12957/geouerj.2013.5058