Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Digital-First Customer Experience.SubjectsCUSTOMER experience; NIKE Inc.; STARBUCKS Corp.; COMPUTER literacy; BRAND name productsPublicationJournal of the Australian & New Zealand Institute of Insurance & Finance, 2023, Vol 46, Issue 2, p5ISSN1444-8505Publication typeArticle