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- Title
Analysis Of Consumer Preferences In Choosing Smartphone Through User Comments On Youtube.
- Authors
DINARYANTI, Rheza Fauzia; Indrawati
- Abstract
This research wants to identify factors that considered by consumers in choosing a flagship smartphone based on user comments on YouTube, measure the proportion of positive and negative consumer sentiments in choosing flagship smartphones, and identify factors that contribute to positive and negative sentiments from flagship smartphones. Utilizing data with scraping technique from YouTube and performed a qualitative analysis of a set of user comments. This research use Topic Modeling with LDA algorithm and Sentiment Analysis with Naïve Bayes to analyse the data. The research results reveal the factors consumers consider in choosing a flagship smartphone were price, software, screen, camera, and performance with the proportion of positive sentiment was 48%, while negative sentiment was 52%. The research results also show that the contributing factors associated with positive sentiments from flagship smartphones were performance, software, and cameras while the contributing factors related to negative sentiments were software, price, and cameras.
- Subjects
GOOGLE Inc.; SMARTPHONES; SENTIMENT analysis; CONSUMER preferences; CONSUMERS; PRICES
- Publication
Quality - Access to Success, 2024, Vol 25, Issue 200, p323
- ISSN
1582-2559
- Publication type
Article
- DOI
10.47750/QAS/25.200.34