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- Title
Selling wellness from the inside out.
- Authors
Ostrolenk, Amy; Morgan, L. Andrew; Doster, Diane
- Abstract
The article offers information on the continuing care retirement community (CCRC), Asbury Methodist Village, in Gaithersburg, Maryland. It discusses Asbury's comprehensive wellness program "HealthAbility" and offers factors to the successful integration of wellness programming which include leadership focus, a health and medical platform, and education, evaluation results and personalized goals. It states that the success of HealthAbility program's brand identity can be seen in their residents.
- Subjects
GAITHERSBURG (Md.); MARYLAND; LIFE care communities; ACTIVITY programs for retirement communities; HEALTH promotion; RETIREES; HUMAN services
- Publication
Journal on Active Aging, 2009, Vol 8, Issue 5, p46
- ISSN
1814-9162
- Publication type
Article