Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFlavor of the Month: Why Smart People Fall for Fads.AuthorsGrazian, DavidAbstractThe article reviews the book "Flavor of the Month: Why Smart People Fall for Fads," by Joel Best.SubjectsFLAVOR of the Month: Why Smart People Fall for Fads (Book); BEST, Joel; FADS; NONFICTIONPublicationSocial Forces, 2007, Vol 85, Issue 4, p1823ISSN0037-7732Publication typeBook ReviewDOI10.1353/sof.2007.0069