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- Title
The Elementary Bubble Project: Exploring Critical Media Literacy in a Fourth-Grade Classroom.
- Authors
Gainer, Jesse S.; Valdez-Gainer, Nancy; Kinard, Timothy
- Abstract
The article reports on a fourth grade elementary school project which attempted to foster critical thinking skills when reading print advertisements. The article discusses the educational philosophy of Dawson Elementary school as well as the class' income and minority statistics. The Bubble Project is an activist effort which aims at providing criticisms of corporate culture by offering an Internet forum for the posting of pictures with dialogue bubbles attached. The article also discusses the legal ramifications of defacing public images, social criticism, and secondary themes found in advertising.
- Subjects
READING comprehension; PSYCHOLOGY of reading; ACADEMIC motivation; ADVERTISING &; children; ADVERTISING; FOURTH grade (Education); ACTIVITY programs in elementary education
- Publication
Reading Teacher, 2009, Vol 62, Issue 8, p674
- ISSN
0034-0561
- Publication type
Article
- DOI
10.1598/RT.62.8.5