Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleA Realignment At Sears Is Good News For PR.AuthorsStateman, AlisonAbstractFocuses on Sears PLC's realignment of its public relations and communications department. Decision to replace the name; Increase in the number of department managers; Model for making changes in the firm's other departments.SubjectsSEARS PLC; PUBLIC relationsPublicationPublic Relations Tactics, 1999, Vol 6, Issue 1, p10ISSN1080-6792Publication typeArticle