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- Title
Values-based Value Creation and Responsibility.
- Authors
HAASE, MICHAELA
- Abstract
Against the backdrop of a framework of analysis expressing and promoting the cooperation between the marketing theory and the ethics of responsibility, this paper aims to identify commonalities and differences between "doing business" and "doing CSR". A value-creation perspective is revealed within this framework designed and employed to facilitate the identification and establishment of responsible business practices ("doing CSR"). The answers to four questions provide support for accomplishing the paper's objectives: why and for whom, how, and with whom can or should value creation take place?
- Subjects
SOCIAL responsibility of business; VALUES clarification; SOCIAL order; SOCIAL norms; VALUE creation
- Publication
Journal for Business, Economics & Ethics / Zeitschrift für Wirtschafts und Unternehmensethik, 2015, Vol 16, Issue 3, p339
- ISSN
1439-880X
- Publication type
Article
- DOI
10.5771/1439-880X-2015-3-339