We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Zu den Chancen und Grenzen der diskursiven Macht multinationaler Unternehmen.
- Authors
Kolleck, Nina
- Abstract
Recently, corporations have begun to create networks that contribute to shaping the sustainable development agenda by influencing the establishment of norms, institutions and discourses. At the same time, there is a wide consensus that the discursive power of transnational private actors has been neglected by scholars of social sciences. This paper addresses the research gap and explores how multinational companies shape the discourse on sustainable development. It is shown that corporations take part in the discursive processes in order to legitimize ideas of the business community. Furthermore, it is argued that the specific social constructions of the concept of 'sustainable development' are the results of discourse-inherent rules corporations have to deal with.
- Subjects
SUSTAINABILITY; INTERNATIONAL business enterprises; BUSINESS networks; SUSTAINABLE development; SCHOLARS
- Publication
Journal for Business, Economics & Ethics / Zeitschrift für Wirtschafts und Unternehmensethik, 2012, Vol 13, Issue 2, p154
- ISSN
1439-880X
- Publication type
Article