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- Title
The Positivity proportion effect: A list context effect in masked affective priming.
- Authors
Klauer, Karl Christoph; Mierke, Jan; Musch, Jochen
- Abstract
In the evaluative decision task, participants decide whether target words denote something positive or negative. Positive and negative prime words are known to engender so-called affective priming effects in this task. Primes were sandwich masked, and the proportion of positive to negative target words was manipulated. In Experiment 1, prime valence and positivity proportion interacted, so that primes of the less frequently presented target valence caused larger priming effects. Experiment 2 rendered an explanation of this interaction in terms of response bias unlikely, Experiment 3 ruled out a peripheral locus of the effect, and Experiment 4 ruled out an account in terms of stimulus repetition. The effect is explained by means of an attentional bias favoring the rare kind of valence.
- Subjects
DECISION making; DEPENDENCY grammar; PRIMING (Psychology); SCIENTIFIC experimentation
- Publication
Memory & Cognition, 2003, Vol 31, Issue 6, p953
- ISSN
0090-502X
- Publication type
Article
- DOI
10.3758/BF03196448